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AUGMENTED REALITY HEALTH TECH MOBILE APP

IVY Period & Pregnancy Tracker

From a single cell to a newborn – the miracle of life, visualised in augmented reality.

For Bellabeat we created an interactive AR experience that follows a baby’s development from conception to birth, together with the 3D models, data visualisation and app integration behind the Ivy Period Diary – a companion app connected to a wearable that tracks cycles, fertility and pregnancy.

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Client
BellabeatWomen’s health tech
Launched
2024
Project duration
2 years
Works on
Web AR · iOS · Android
What we did
3D ModelingAR DevelopmentMobile App IntegrationHealth Data VisualizationUX/UI DesignBiometric Tracking
Live 3D model
Drag to rotate · scroll to zoom
Try it yourself

The beginning of life, in your hands

Explore the earliest stage of development in 3D – rotate it, zoom in, and place it in your own space in augmented reality.

  1. Rotate and zoom to explore the model
  2. Tap “View in your space” on your phone
  3. See it in augmented reality, right in front of you

Tap “View in your space” on the model to see it in AR.

On a computer?Scan with your phone camera to open this page and see the model in AR.
2years of collaboration with Bellabeat
9months of growth – from one cell to birth
6disciplines – from 3D modeling to biometric tracking
0apps needed to try the model above
The AR experience

Watch life take shape

The AR installation lets parents-to-be follow their baby’s growth stage by stage – from a single cell to a fully formed infant.

Ivy Period Diary

Your cycle, your body, your data – in one app

The companion app connects to a wearable to monitor menstrual cycles, fertility windows and pregnancy progression – and turns biometric data into clear, personal insights.

  • Cycle & fertility tracking
  • Pregnancy progression
  • Symptom & mood logging
  • Biometric data from a wearable
  • Cycle forecasting
  • Health guidance
IVY prenatal AR experience on a smartphone – baby development visualised in augmented reality
What we built

Science you can see, data you can feel

Over two years we worked with Bellabeat on both sides of the experience – the emotional, visual story of a growing baby, and the data-driven app that supports women through every phase of their cycle and pregnancy.

  1. Detailed 3D models of prenatal development, from conception to birth
  2. An interactive AR experience that brings each stage to life
  3. Integration with the mobile app and wearable biometric tracking
  4. Clear, friendly UX/UI and health data visualisation
Where this works

Complex topics, made simple and human

Health & wellness brands

Turn products and wearables into experiences people understand – and remember.

Pharma & medical

Explain how a treatment or the human body works with accurate, interactive 3D.

Medical education

Let students explore anatomy and development in AR instead of flat textbook images.

Data visualisation

Make biometric and health data clear, personal and easy to act on.

Science centres & museums

Interactive installations that make science tangible for every visitor.

Have a complex story to tell?

We’ll help you show it in 3D, AR or an app people love to use.

Get in touch →

Make your product impossible to forget

We build AR experiences, 3D visualisations and mobile apps for health, tech and lifestyle brands – from the first idea to launch.

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