Effective Date: December 21, 2023
This Policy explains how Fragment Digital (referred to as “we” or “Fragment” in this Policy) collects, stores, uses, or otherwise processes the personal data of end users of our Services as defined below (referred to as “you” in this Policy), and what rights you have if we are processing your personal data.
In this Policy, “Services“ refers to our Games, Applications, Websites, and any related services or properties we control; “Games” refers to our games (such as those provided on mobile platforms, for example iOS and Android), applications, and other products; and “Websites” refers to websites and other online properties we control, including fragment.digital. The expression “your data” is used when referring to personal data that relates to you as an identified or identifiable individual.
It is important that you read this Policy before accessing or using the Services so that you are aware of how and why we may use data relating to you. In addition to this Policy, we encourage you to carefully review our Terms of Service, which govern your use of our Services.
While operating the Services, we may share your data with partners we work with. Some of these partners are data controllers independently of us and, therefore, independently determine how and why they process your data. For more information on these partners and the ways in which they may process your data, please refer to section 6 of this Policy.
Providing data to us is not mandatory. However, we may be unable to provide the Services, or some parts or features of the Services, without processing your data.
In addition, please consider that some information you submit or make available through the Services may be visible to other users of our Services. This typically applies to, for example, your public profile information in our Games.
In connection with the processing activities described in this Policy, your data may be transferred to and/or processed in countries outside of the European Union (“EU”) and the European Economic Area (“EEA”). For example, your Fragment ID, IP address or device ID, as collected via server log files, may be stored within Amazon Web Services in the USA. USA and other countries may have data protection laws that differ from the laws of your country. In these cases, we will provide appropriate safeguards to protect your personal data. These safeguards may include compliance with the European Commission’s standard contractual clauses for transfers of personal data or reliance on the appropriate legal framework.
Advertising is one of the ways of funding our Services and enables us to make our Services available free of charge. In our Services, we show our own ads and also ads from third parties.
Mobile advertising relies on the use of certain online identifiers, in particular Advertising IDs (known as the Identifier for Advertisers (“IDFA”) on iOS devices and Google Advertising Identifier (“GAID”) on Android devices) but also Internet Protocol (IP) addresses or other identifiers.
When you see ads in our Games, we may share your Advertising ID and IP address with our advertising partners. Our advertising partners may also collect information directly from our Services through technologies such as software development kits (SDKs). In each case, they may use your data for a number of purposes, including to limit the number of times you see an ad or to personalize the ads you see to make them more relevant to you (for example, based on the past activity they have associated with your Advertising ID).
In addition, ad networks may provide services where they use Advertising IDs or other identifiers to find users who are likely to be interested in our Services because their past activity or interests are similar to those of others known by the ad network to use our Services.
Advertising IDs or other identifiers are also used for ad measurement, which involves the collection of metrics such as total views, clicks, or installs generated by an ad. Measurement data may be directly or indirectly collected or received by multiple parties involved in ad delivery (including us and our advertising partners), for example through technologies such as web beacons inserted into ads. It is used for purposes such as to provide measurement services, to detect, investigate and prevent fraud or fraudulent behavior, or to settle payments between the parties involved in ad delivery.
We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including providing you with the Services or complying with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Games or other Services. We may continue to use data that is not identifiable to you (for example, aggregate data).
We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee its absolute security.
Where our processing of your data is based on your consent, you also have the right to withdraw your consent at any time. Please be aware that we may continue processing your data despite your withdrawal of consent, if we have a lawful basis for doing so.
To access your data in our Games or to request its deletion, please contact us at info@fragment.digital to unsubscribe from our marketing communications, please use the unsubscribe link provided in the messages we send. The unsubscribe link is typically found at the end of the message.
These Services do not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13 years of age. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do the necessary actions.
We reserve the right to make changes to this Privacy Policy. Updates will be made available on this page. If we change this Privacy Policy in a material way, we will provide appropriate notice to you and, as appropriate, provide additional choices regarding such change. As permitted by applicable law, your continued use of the Services means that you accept these changes.
Like most websites today, our Websites may use cookies or similar technologies (for example, local shared objects or web beacons).
A “cookie” is a small file your browser stores when told to do so by a website. Cookies can be set by either the website you visit (“first-party cookies”) or a third party involved in providing content, functionality, or services such as analytics or advertising for the website you visit (“third-party cookies”). Cookies are typically used to identify or “remember” your device, for example to enable functionality, facilitate audience measurement, improve performance, or store your preferences.
Using your browser or device settings, you can control the use of cookies, for example by disabling some or all cookies or configuring your browser or device to notify you when cookies are being set. However, please consider that disabling cookies may affect your ability to use the Services.
To exercise any of your rights, you may also contact us at info@fragment.digital, or by mail at Fragment Digital d.o.o., Miroslava Krleže 38, 48000 Koprivnica, Croatia. To fulfill requests submitted by email, we may need to confirm your identity to verify your right to make the request, which may involve requesting additional information from you.